2025 is proving to be a banner year for beauty and wellness retail growth. Brazilian cult-favorite Lola From Rio, founded in 2011, is continuing its U.S. expansion—building on earlier launches at Walmart and Navarro with a fresh rollout in select Sally Beauty stores across Florida. At the same time, WOO Oils, the eco-luxe brand known for its ethically sourced, cold-pressed oils handcrafted by artisans, is making its retail debut in boutique beauty stores and clean-beauty sections nationwide. From major chains to indie retailers, the shelves are becoming more inclusive, global, and ingredient-conscious than ever. Read the full story from BEAUTYINC.

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