The 2025 Shape Beauty Awards: Editor
Non-greasy and fast-absorbing, WOO Santal + Jojoba Oil bathes skin in organic jojoba and sweet almond oils with a soothing woody santal scent—beautifully housed in a gift-worthy aluminum tin.
All the Beauty Retail Expansions of 2025
Beauty and wellness retail is booming in 2025. Brazilian cult-favorite Lola From Rio expands into select Sally Beauty stores across Florida, while eco-luxe brand WOO Oils makes its retail debut in boutique beauty shops and clean-beauty sections nationwide. From
Editor’s Picks: What We’re Loving, Using, and Recommending This Month
This month’s Add To Cart from The Quality Edit highlights editor-approved summer must-haves—from kitchen upgrades to Woo’s glow-boosting organic oils.
Trade Show Schedule
WOO World of Oils is Hitting the Road! We’re beyond excited to announce that WOO World of Oils will be making its debut at several upcoming shows this season, thanks to our partnership with the incredible sales rep company, Karen Alweil
Featured in Star Magazine: A Skincare Multitasker That Truly Delivers
Star Magazine calls it a “hot multitasker”—and for good reason. WOO’s Blue Tansy + Apricot Oil soothes skin, tames frizz, and boosts glow in one antioxidant-rich step.
TSA-Compliant Beauty Products for Glow on the Go
Stay fresh on the go with USA Today's top TSA-compliant beauty picks—travel-sized skincare, haircare, and makeup essentials perfect for your carry-on.
Why Cold-Pressed Apricot Oil Is a Game Changer for Dry Skin
Discover why cold-pressed apricot oil is the ultimate natural remedy for dry, flaky skin. Lightweight, vitamin-rich, and deeply hydrating — it’s nature’s answer to radiant, nourished skin.
Why Blue Tansy Is the Hero Ingredient in Calming Skincare Products
Blue Tansy is known for its anti-inflammatory and skin-soothing powers. Find out why it’s the hero ingredient in calming skincare products.
Editor’s Picks: Mother’s Day Gift Guide
WOO Oils make the perfect Mother’s Day gift—luxurious, organic, and ethically sourced oils that nourish skin, hair, and body with clean, fair trade beauty.
Mother Earth-Friendly Brands to Celebrate Mother’s Day and Spring
Celebrate clean beauty with WOO’s luxurious gift set—featuring 100% organic, cold-pressed oils ethically sourced from Morocco, India, and Chile. A perfect, sustainable gift for moms who cherish radiant skin and conscious living.
