Who What Wear named WOO Rosehip Oil in its fall 2026 Free People wellness edit. Beauty editor Kaitlyn McLintock chose it for its antioxidant benefits and called out the packaging, writing that the tins are “designed to look like olive oil tins, which I find delightful.” It appears alongside Therabody, Salt & Stone, Bala and Cure, and is stocked at Free People at $40.
